Latest Creation
Solo Stove: Surround Lite
This is one of the most complicated projects I’ve executed to date given the simplicity of this product wherein I incorporated rotobrushed alpha masks to create a unique opening title sequence, as well as significantly more attenuated color grading throughout the composition with every shot seen incorporating localized adjustments for cohesive color and tonality relative to each scene and across the sequence.
Commercial Productions
During my tenure at Solo Stove I’ve had the creative freedom to execute multiple commercial productions at small scale with big impact across LTV, CTV & OTT which elevated brand awareness and, at times, resulted in excess of 4.5X ROAS in certain outlets during peak periods.
Falls Calls
Fall themed spot shot in Vermont broadcast in October 2024
Father’s Day
Our first ever Father’s Day targeted commercial spot that aired for ~4 weeks leading up to the holiday in both ‘22 and ‘23
Pi Prime
Our new Pi Prime pizza oven awareness play broadcast over the summer of 2023
Mesa
The Solo Stove Mesa launched with unexpectedly wild success, so the launch promo was recut for broadcast in Q4’22 to capitalize which lead to record revenues and increased AOV during our holiday period
Bonfire
Whilst capturing principal imagery for the Pi, we awoke one frigid, early January morning to capture a sunrise commercial centered around the Bonfire for general brand and promotional play that aired Q1’22
Pi
Solo Stove officially entered the Pizza Oven category on 3.14.22, and to further broaden awareness we made sure to broadcast that fact throughout the year